Edding: Type-For-Type - online promo
Edding's new pen, the 850 needed some way to commemorate it's birth. So they created a website called Type-For-Type. If you type something with the new font (created with the pen itself), you get to download the font for yourself. To get the word out, we worked with Optix Digital in Hamburg to create a promo that showcased the site and the new pen in all it's chunky greatness.
Client: Edding
Produced by: Optix Digital (Hamburg)